The Chairman of Kelah World (M) Sdn Bhd has a personal passion for the conservation of kelah, as manifested in the incorporation of the company devoted to protect the King of Rivers.

His operations team together with a panel of consultants, researchers and experts on kelah form this organisation which is dedicated to study all there is to know about this amazing fish, with the ultimate objective to establish Kelah World (M) Sdn Bhd as the authority and reference center on kelah.